What do you think smells like fresh, clean, Spring? A bottle of window cleaner maybe?

NO! It’s the Moschino Fresh Couture fragrance! I think the design of the flacon sparked lots of debate, with cnosumers thinking if it’s actually a real perfume or just an ordinary window cleaner!

Isn’t the concept just fun and different? The idea behind the fragrance was to juxtapose the most mundane and commonplace of all household products – the household cleaner, with something so luxe – the scent from a luxury brand.

Moschino, if you haven’t known, has always been a brand full of surprises and fun down the runway. The Fresh Couture, contained in a very unique bottle that is ironic yet eccentric and whimsical is housed in an elegant white coffret with a touch of gold detailing to showcase the luxurious side. The carton opens to reveal a cleaning bottle flacon that we’re all so amused by!

The fragrance, if you may ask, smells nothing like our typical window cleaning agents. Its refreshing and joyful accents reminds you of the crispness of Spring air with a hint of sweet femininity. If you’re wondering if the perfume is dispensed via the spray tip just like how you would spray your windows before wiping them, you’re wrong! Take off the plastic top and you’re in to reveal the typical metal perfume spray pump.

Take the first whiff, you’ll be enthralled by the bright, juicy accord of Bergamot and Mandarin, enriched with the intensity and exoticness of Ylang Ylang. What I enjoy about this fragrance is its heart notes. A few moments later, you’ll be invited into the world of velvety and elegant florals – White Peony and Osmanthus, amusingly contrasted by the sweet, juicy notes of Raspberry.

Drying down to a graceful combination of Cedarwood, White Patchouli and Ambrox, this fragrance is sure to exude a refined and contemporary character amidst its bubbly top and heart notes. Well, for me, I would wear this to every occasion, be it for work, on a date or even a special event!

What I so adore about the fragrance is that the accords not only reflect the cleaning bottle flacon, but also bring out the femininity in you. There’s even a label just like what you would see in a window cleaner on the back of the flacon! How cute!

Well, the inspiration for a vessel to contain something so luxurious and haute couture creates the ultimate dichotomy of high and low. What could be more Moschino than the Fresh Couture?

The Moschino Fresh Couture retails for S$65 (30ml), S$95 (50ml) and S$125 (100ml) at all Sephora and leading department stores.