What do you think smells like fresh, clean, Spring? A bottle of window cleaner maybe?

NO! It’s the Moschino Fresh Couture fragrance! I think the design of the flacon sparked lots of debate, with cnosumers thinking if it’s actually a real perfume or just an ordinary window cleaner!

Isn’t the concept just fun and different? The idea behind the fragrance was to juxtapose the most mundane and commonplace of all household products – the household cleaner, with something so luxe – the scent from a luxury brand.