Cover & Smoothen with Etude House’s Stay Up Foundation: Review & Swatches

Etude House's Stay Up Foundation
Etude House recently launched a new foundation, the Stay Up Foundation. With the idea of real beauty in mind, the Stay Up Foundation is developed to smoothen the skin’s texture together with a decent coverage and moisturising properties.
With a slightly thicker consistency than most liquid foundations, this foundie seeks to aid in alleviating 3 problems that most ladies face in their skin:
  • Bumpy skin texture
  • Redness
  • Dryness (maybe not so much for people with acne-prone/oily skin)
My shade is in Sand, slightly lighter than my current skin tone due to all that tanning in Australia’s summer weather. I think that this shade will be a good fit for my original medium skin tone.
In terms of coverage, I would describe this as medium to semi-full coverage. For covering my deep acne scars, I definitely require a dab of concealer on top of using this product. The finish is that of a dewy one, given that it’s targeting dryness and cakiness. Hence, I find that this foundation is slightly towards the oily side for me and my skin oiled up after 3-4 hours of wearing.

Even though I am not fond of the oiliness I experience after a couple of hours, I must say that it hydrates my skin pretty well. Given that the surface layer of my skin is rather dehydrated, the Stay Up Foundation works pretty well in ensuring my skin doesn’t get dry like most matte foundations do. I guess the reason why the foundation is hydrating is because it is formulated with Emelass, a sea flower that holds moisture, Raffinose which works as a moisture barrier, and Palm (Astrocaryum Murumuru) Seed Butter, which adds flexibility for a healthy skin texture.

There are 3 shades that Singapore is focusing on – Rosy (for pale/pink-tone skin), Beige (for light-medium/yellow-tone skin) and Sand (for medium skin tones), probably because these are the ones that cater to our asian skin tones.
As you can see, when blended, Sand suits me the most whereas the other 2 are way way lighter than my skin. I could probably use them as cream highlights!


Here’s a photo to sum up the review on the Stay Up Foundation. Basically it covers my blemished skin pretty well. I just need some spot concealing around my forehead to make my complexion flawless 😉
Create yourself and be gorgeous! ♡
XOXO, Roanna.
Disclaimer: Products were sponsored by the respective brands for review. The above review is based on my true and honest opinion without influence from others. It also contains some information from the brand itself.

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  1. Hey Cindy! Yea, this foundie is not bad at all! I'm a Sand for Etude House's, and #31 Brown Beige for Laneige's BB Cushion, between Dawn and Fresco (I mix the 2) for Estee Lauder's Double Wear! I personally don't like to experiment foundations so these are the only ones I have! 🙂 My skintone is medium!

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