Fast-fashion giant, H&M, has been securing its foothold in Singapore for a year now with its retail outlets planted in every major mall in the country. I’m hopeless when it comes to retail therapy, especially at H&M. Guilty as charged! I was beyond thrilled when the Swedish fashion house lined its flagship store in Orchard (Somerset to be exact) with its full range of makeup and beauty products! Makeup junkies can now rejoice as there is a brand new avenue to satiate your addiction! And the catch: nothing is priced over SGD20. (Oh, thank you H&M for not making me break the bank.)
Singapore is the first country in South-east Asia to welcome the H&M Beauty Department. Expect over 700 individual products comprising items such as makeup, hair products, moisturisers, nail polishes and beauty tools! As a makeup fanatic/junkie, of course I couldn’t miss swatching and hauling at the beauty section, and here’s my very humble haul, comprising of products right up my alley.