In this what we call the “Selfie Generation”, it has become natural that people are meticulously screening images of themselves just to look perfect for social media. Sometimes, the most natural complexion on selfies we see are not as “natural” as we think they are. I mean, come on, most of the ridiculously great skin we see on social media have either gone through camera/app filters and/or have undergone the magic transformation powers of makeup.

Speaking of which, Etude House has launched a brand new product, the Beauty Shot Face Blur, designed just to help you attain selfie-ready skin! If you wish that there is a real-life Photoshop function, this is it!